Our company's founder, Alex DeBogory, Sr., was a true pioneer and a very real example of our trailblazing American forefathers.
Born the son of Russian immigrants who settled in Geneva, Florida, he learned his trade as a machinist and welder while working on the railroad.
He finished that part of his long career working for Henry Flagler on the East Coast Railway which eventually stretched from Miami to Key West, Florida.
My father truly lived the American dream. He cherished the freedom to work hard and the opportunity to earn his eventual success through an honest day's labor. At the time, jobs were hard to find in Miami and the work he was able to find was arduous, but he was undeterred.
In 1916, after mastering his trade and completing his work on the railway, he started his own small business and named it the 7th Street Bicycle Repair and Welding Company.
Keeping his business alive during the ensuing Depression was one of his life's greatest challenges. The fact that he persevered despite this adversity and ultimately achieved and even exceeded his goals is characteristic of the determined spirit that he passed on to his family and to many of our company's employees.